Marketing research /
Cant Mike
Marketing research / editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. - 2nd ed. - Hatfield, Pretoria : Van Schaik Publishers, 2008. - vii, 249 pages : illustrations ; 25 cm. - New Africa marketing series. . - New Africa marketing series. .
Includes bibliographical references.
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
9781869285692 1869285697
Marketing research.
Marketing research--South Africa.
658.83
Marketing research / editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. - 2nd ed. - Hatfield, Pretoria : Van Schaik Publishers, 2008. - vii, 249 pages : illustrations ; 25 cm. - New Africa marketing series. . - New Africa marketing series. .
Includes bibliographical references.
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
9781869285692 1869285697
Marketing research.
Marketing research--South Africa.
658.83