Create distinction : what to do when "great" isn't good enough to grow your business /

McKain, Scott.

Create distinction : what to do when "great" isn't good enough to grow your business / Scott McKain. - 2nd ed. - xiv, 243 pages ; 24 cm.

Originally published as: The collapse of distinction : stand out and move up while your competition fails. Nashville, Tenn. : Thomas Nelson, c2009.

Includes bibliographical references.

9781608324262


Marketing.
Marketing--Management.
Success in business.
Marketing.
Marketing--Management.
Success in business.

658.8 MCKA