Integrated marketing communication : a contemporary approach /
Integrated marketing communication : a contemporary approach /
Flip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and four others], contributors.
- Third edition.
- xix, 411 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
9780627027956 0627027954
658.8 INTR
Includes bibliographical references and index.
Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
9780627027956 0627027954
658.8 INTR