MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01420cam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
3228 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240603131253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120817s2013 caua eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781452230047 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
3228 |
| Description conventions |
Resource Description and Access |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 CRAN |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks [California] : |
| Name of producer, publisher, distributor, manufacturer |
SAGE Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Crane, Frederick G. |
| 9 (RLIN) |
186949 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for entrepreneurs : |
| Remainder of title |
concepts and applications for new ventures / |
| Statement of responsibility, etc. |
Frederick G. Crane, Northeastern University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 245 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
183542 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business marketing. |
| 9 (RLIN) |
186950 |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| item type |
Book |
| -- |
156 |
| -- |
Lettie Matukane |
| -- |
156 |
| -- |
Lettie Matukane |