CUSTOMER SERVICE
Material type:
TextPublication details: JUTA AND COMPANY LTD CAPE TOWN 2015 Description: 196 PAGES PAPER BACK 25 CMISBN: 9781485102564DDC classification: 658.812
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KWAMHLANGA PUBLIC LIBRARY
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600: Technology & Applied Science | General Stacks | 658.812 MACH (Browse shelf(Opens below)) | Available | 33228031057104 |
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| 658.800968 FUND Fundamentals of Sales And Marketing | 658.802 MARK Marketing communication : an intergrated approach | 658.81 HORN Sales Management N6 | 658.812 MACH CUSTOMER SERVICE | 664 BARN Designing and making food / | 686.22544536 MOST Desktop Publishing: Entering Text. Adding Graphics.Layers. Grouping. | 690.8047 SKAT BUILDING YOUY OWN SUSTANABLE AND ENERGY / |
Customer service is not a new topic in marketing. Although most marketing texts cover customer service in some form or another, the topic is generally not given the attention it deserves. In a society where customers are becoming more informed, more protected and more demanding than in the past, it makes good business sense to ensure that your customers receive a high level of customer service. After all, a happy customer is a satisfied customer, and a satisfied customer will remember the experience and purchase from you again and again. Customer Service draws together the important issues with regard to customer service. It addresses all the key elements that need to be considered when developing a service strategy for a business. The text is not only written with undergraduate students in mind, but also for the entire spectrum of businesses - both large and small - and for employees at all levels"--Publisher website
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