Big vape : the incendiary rise of Juul / Jamie Ducharme

The story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth. Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke. This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a.