01850nam a2200313Ia 4500 3228 20250311094215.0 210817s9999 xx 000 0 und d 9781742 164601 Paperback RDA ENGLISH 3228 338.4791072 JENN Jennings, Gayle 28386 Tourism research Gayle Jennings. 2nd ed. Milton, Qld. : John Wiley & Sons, 2010. xvi, 454 pages colour illustrations: 26 cm Wiley Australia tourism series Wiley Australia tourism series. 9781742 164601 Previous edition: 2001. Includes bibliographical references and index. Summary: 'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry. Adult 1. The role of research in tourism -- 2. Theoretical paradigms underpinning tourism research -- 3. Data and empirical material sources for tourism research -- 4. The ethics of tourism research -- 5. Methodological considerations for tourism research -- 6. Qualitative methods and tourism research -- 7. Qualitative methods of empirical material interpretation/(re)construction -- 8. Quantitative methods and tourism research -- 9. Quantitative methods of data analysis -- 10. Tourism research proposals and reports -- 11. Conference presentations, posters and articles -- 12. The future of tourism research. South Africa Tourism—Research Non-fiction 190173 471354725 John Wiley & Sons Australia, Ltd, 1010 Printing International 192349 JOURNAL ddc 12663 Priscilla Nozizwe Mogale 107229 107228 0 0 ddc 0 0 MKHUL MKHUL 2021-08-17 179.00 338.4791072 JENN 3322810085836 2021-08-17 2021-08-17 JOURNAL