02015nam a2200325Ia 4500003000500000005001700005008004100022020003000063040002300093082002100116100002800137245003900165250001200204260004800216300004900264490008400313500002800397504005200425520024700477521001000724650061200734651001701346654002301363655002401386690001401410700007401424942005101498999001901549952012101568322820250311094215.0210817s9999    xx            000 0 und d  a9781742 164601qPaperback  aRDAbENGLISHc3228  a338.4791072 JENN  a Jennings, Gayle928386 0aTourism research cGayle Jennings.  a2nd ed.  aMilton, Qld. : bJohn Wiley & Sons, c2010.  axvi, 454 pagesbcolour illustrations:c26 cm  aWiley Australia tourism series  Wiley Australia tourism series.v9781742 164601  aPrevious edition: 2001.  a
Includes bibliographical references and index.  aSummary: 'Tourism Research' introduces students to qualitative and quantitative research methodologies. It encourages them to think more about the importance of research in tourism, appreciating the role that it plays in the tourism industry.  aAdult  21. The role of research in tourism -- 2. Theoretical paradigms underpinning tourism research -- 3. Data and empirical material sources for tourism research -- 4. The ethics of tourism research -- 5. Methodological considerations for tourism research -- 6. Qualitative methods and tourism research -- 7. Qualitative methods of empirical material interpretation/(re)construction -- 8. Quantitative methods and tourism research -- 9. Quantitative methods of data analysis -- 10. Tourism research proposals and reports -- 11. Conference presentations, posters and articles -- 12. The future of tourism research.  aSouth Africa  2Tourism—Research  aNon-fiction9190173  2471354725  aJohn Wiley & Sons Australia, Ltd, 1010 Printing International9192349  cJOURNAL 2ddcy12663zPriscilla Nozizwe Mogale  c107229d107228  00102ddc4070aMKHULbMKHULd2021-08-17g179.00o338.4791072 JENNp3322810085836r2021-08-17w2021-08-17yJOURNAL