McDonald, Malcolm HB  1938 - <br/><br/>
How to sell a service: guidelines for effective selling in a service business/ 
Malcolm  McDonald with John W Leppard. 
 - London:  William Heinemann;  1986. 
 - 149 pages.:  illustrations;  24 cm. 
<br/><br/><label>ISBN: </label>9780434912315  Paperback (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing--Service industries- management
<br/><br/><label>Dewey Class. No.: </label>338.40688 McD