Mike Du Toit Editor text sa Cape Town, South Africa Juta & Company Ltd ©2011 monographic eng Eng lis h

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194 Pages; Illustration, 25 cm It is recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. This book serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context. Adult English 658.800968 FUND 9780702188817 OCLC 230207 20230207103700.0 English