01467nam a2200205 b 4500003000500000005001700005008004100022020002900063040001900092082002100111100002900132245005500161250002100216260004700237300004500284504005100329505083600380650002301216650002201239322820230821130405.0090622s2010    njua     b    001 0 eng    a9780470747100cPaperback  aRDAbengc322800a658.4012 GRA2221 aGrant, Robert M.,d1948-10aContemporary strategy analysis /cRobert M. Grant.  aSeventh edition.  aUnited Kingdom:bJohn Wiley & Sons,c2010.  axv, 499 pages ;bIIlustrations ,c25 cm.  aIncludes bibliographical references and index.0 aThe concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.  aStrategic planning  aBusiness planning