Grant, Robert M. 1948- creator text bibliography nju United Kingdom John Wiley & Sons 2010 Seventh edition. monographic eng

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xv, 499 pages ; IIlustrations , 25 cm. The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management. Robert M. Grant. Includes bibliographical references and index. Strategic planning Business planning 658.4012 GRA 9780470747100 RDA 090622 20230821130405.0 eng