01963cam a2200325Ka 4500 3228 20231026083448.0 231026b sa ||||| |||| 00| 0 eng d 9780195993134 0195993136 RDA E 3228 658.8 HF 5415 MAR Charles W. Lamb 144002 Marketing / Charles W. Lamb, Jr. ... [et al.]. 4th ed. Cape Town, South Africa : Oxford University Press Southern Africa, c2010. xiv, 504 pages. : illustrations. ; 28 cm. Includes bibliographical references and indexes. An overview of marketing -- Analysing the marketing environment -- Understanding consumer decision-making -- Analysing the competitive situation -- Information for marketing decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its products -- Product decisions -- Developing and managing products -- Marketing channels and the role of intermediaries -- Marketing communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting the right price -- Putting it all together: the strategic marketing plan -- Marketing in specialised markets. Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labeling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication. Adults Non Fiction meetings and Marketing South Africa. 183540 Marketing South Africa Management. 183541 Marketing. 116536 Marketing Management. 183542 Lamb, Charles W. ddc BOOK05 11970 mxolisi thabang Thwala 11970 mxolisi thabang Thwala 759455 759454 0 0 ddc 0 0 600 PIETL PIETL Non_Fiction 2023-10-26 3300310014364 0 658.8 3300310014364 2023-10-26 03 2023-10-26 BOOK05