01420cam a2200265 i 4500 3228 20240603131253.0 120817s2013 caua eng 9781452230047 (paperback) eng 3228 rda 658.8 CRAN Crane, Frederick G. 186949 Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane, Northeastern University. Second Edition. Thousand Oaks [California] : SAGE Publications, 2013. xiii, 245 pages : illustrations ; 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. Marketing Management. 183542 Small business marketing. 186950 ddc BOOK 156 Lettie Matukane 156 Lettie Matukane 764331 764330 0 0 ddc 0 0 600 RIVEL RIVEL GEN 2024-06-03 0 658.8 CRAN 33228031011441 2024-06-03 2024-06-03 BOOK