01420nam a2200325 4500 RDA 20250227094117.0 RDA 9781869285692 1869285697 RDA E 3228 658.83 22 Cant Mike 192084 Marketing research / editor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. 2nd ed. Hatfield, Pretoria : Van Schaik Publishers, 2008. vii, 249 pages : illustrations ; 25 cm. New Africa marketing series. Includes bibliographical references. Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results. Reprint. Originally published: Claremont, South Africa : New Africa Books, 2005. Marketing research. 181845 Marketing research South Africa. 181846 Cant, M. C. (Michael Colin), 1957- 181847 Gerber-Nel, C. (Charlene) 181848 Nel, D. (Daniel) 181849 Kotzé, Theuns, 1969- 181850 New Africa marketing series. 181851 ddc BOOK 366 Thandeka Mbuyisa 366 Thandeka Mbuyisa 772539 772538