01382cam a2200313Ia 4500 588998608 OCoLC 20250603121723.0 100331s2010 sa a b 001 0 eng d 9780627027956 0627027954 (OCoLC)588998608 eng 3228 658.8 INTR Integrated marketing communication : a contemporary approach / Flip du Plessis, Neels van Heerden & Gordon Cook, editors ; Rob van Rooyen [and four others], contributors. Third edition. Pretoria [South Africa] : Van Schaik, 2010. xix, 411 pages : illustrations ; 25 cm. text txt rdacontent. unmediated n rdamedia. volume nc rdacarrier. Includes bibliographical references and index. Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication. Du Plessis, P. J. (Phillipus Jacobus), author. 193891 Van Heerden, Neels, author. 193892 Cook, Gordon, author. 193893 Van Rooyen, Rob, contributor. 193894 ddc BOOK 235 Mike Maaboi 235 Mike Maaboi 777063 777062 0 0 ddc 0 0 300 MAFEL MAFEL GEN 2025-06-03 3322803112 650.00 0 658.8 INTR 3300610005454 2025-06-03 2025-06-03 BOOK