@book{778490,
	author = {Robertson, David  and Robertson, David },
	title = {Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry  /},
	publisher = {Random House Business Books, },
	year = {2013.},
	address = {London : },
	note = {In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.}
}