01408nam a22002417b 4500 3228 20250626130630.0 250626b sa ||||| |||| 00| 0 eng d 9781847941169 pbk RDA 3228 E English 658.4063 ROBE Robertson, David 194509 Brick by brick: how Lego rewrote the rules of innovation and conquered the global toy industry / David Robertson London : Random House Business Books, 2013. xii, 305 pages : illustrations (some colour) ; 24 cm In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. Includes bibliographical references (pages 295-296) and index. LEGO Denmark Corporate turnarounds LEGO toys Management History Toy industry 194510 Robertson, David author 194509 Breen, Bill author 194511 ddc BOOK 395 Kholofelo Moabelo 395 Kholofelo Moabelo 778490 778489 0 0 ddc 0 0 600 STANL STANL GEN 2025-06-26 242.00 0 658.4063 ROBE 3300410024704 2025-06-26 242.00 2025-06-26 BOOK