01995cam a2200361 a 4500 3228 20250812104845.0 110628s2011 enka d 000 0 eng d 9780199590230 Pbk eng 3228 lccopycat R 658.8003 DOYL Doyle, Charles, 1959- A dictionary of marketing / Charles Doyle. Oxford dictionary of marketing Marketing Oxford ; New York : Oxford University Press, c2011. x, 436 p. : ill. ; 20 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Oxford paperback reference Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus. Marketing Dictionaries. Marketing Terminology. Marketing. swd Wörterbuch. Dictionaries. lcgft https://id.loc.gov/authorities/genreForms/gf2014026086 Dictionaries. lcgft https://id.loc.gov/authorities/genreForms/gf2014026086 Contributor biographical information Publisher description ddc BOOK 235 Mike Maaboi 235 Mike Maaboi 782375 782374 0 0 ddc 0 0 600 MAFEL MAFEL GEN 2025-08-12 300.00 0 R 658.8003 DOYL 3300610015146 2025-08-12 2025-08-12 BOOK