03954cam a2200481 i 4500 3228 20250820103545.0 141212s2015 enka 001 0 eng 9781472572714 paperback 18404539 DLC eng 3228 rda DLC pcc NC997 .A83 2015 741.6 23 DES000000 DES007000 bisacsh Ambrose, Gavin. Design th!nking Design thinking for visual communication / Gavin Ambrose, Paul Harris. Second edition. London ; New York : Fairchild Books, an imprint of Bloomsbury Publishihng PIc, [2015] 192 pages : illustrations (moslty color) ; 23 cm. text rdacontent unmediated rdamedia volume rdacarrier Basics design Includes index. Machine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex. "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- Provided by publisher. "An introductory guide to generating creative ideas and concepts for graphic designers"-- Provided by publisher. Graphic arts. Graphic design (Typography) Communication in design. Design Case studies. DESIGN / General. bisacsh DESIGN / Graphic Arts / General. bisacsh Case studies. lcgft https://id.loc.gov/authorities/genreForms/gf2017026140 Harris, Paul, 1971- Revision of: Ambrose, Gavin. Design th!nking Lausanne : AVA Academia, c2010 Basics design ; 08 9782940411177 (OCoLC)429605144 7 cbc orignew 1 ecip 20 y-gencatlg ddc BOOK 571 Veronica Machate 571 Veronica Machate 783154 783153 0 0 ddc 0 0 700 HLHLL MAFEL GEN 2025-08-20 1 741.6 23 AMBR 3300610006566 2025-09-25 2025-09-23 2025-08-20 BOOK