01551nam a22001937a 4500003000500000005001700005008004100022020003100063040002400094041001200118082001600130100002800146245006300174260005000237300003000287520098200317650003001299700002801329322820251112152823.0251112b        sa ||||| |||| 00| 0 eng d  a9781529345797 ( paperback)  aMPLbEngc3228erda  aEnglish 0a613.85 DUCH  aDucharme,Jamie eauthor  aBig vape :b the incendiary rise of Juul /cJamie Ducharme  aLondon :b Hodder and Stoughton Ltd., c2021.  axiv, 318 pages ;c 24 cm.  aThe story begins with two students who want to quit smoking and culminates with 48 dead and nearly 2,300 injured and counting. The real question is: how?Some say vaping is a public health revolution that could help save millions of lives worldwide. But there is one big problem: teenagers. Instead of catering to adult smokers, the e-cigarette industry appears to overwhelmingly target non-smoking youth. Big Vape uses the dramatic rise and fall of Juul to tell a larger story of big business, public health and youth culture. It shows how scientists can present opposing facts, and even the soundest studies can be means to questionable ends; how lack of regulation can be deadly, and the wrong regulations can be just as bad; how marketing communications can reverse steady national trends, and how an epidemic can break out in just a puff of smoke. This is a story of ambition and greed: two starry-eyed grad students set out to change the world and end up at the helm of a. 0aTobacco industryvHistory  aDucharme,Jamie eauthor