01967nam a22002297a 4500 3228 20260128151649.0 260128b sa ||||| |||| 00| 0 eng d 9780627041815 (paperback) MPL Eng 3228 English 658.84 INTE International marketing : a South African perspective / Yathika Gowpall, M C Cant (Michael Colin), (Editors) First edition. Pretoria, South Africa : Van Schaik, 2024. xxvii, 344 pages : illustrations ; 24 cm "With the ever-increasing advances being made in technology, the global environment has become smaller and more reachable, and international marketing has become an important part of business the world over. Gaining an understanding of what international marketing is, its characteristics and the risks involved is vital for any business’s survival in the global marketplace. International marketing focuses on how to implement global marketing strategies from the perspective of local companies. International marketing is divided into four parts. The first provides a clear introduction to international marketing, analysis of the international trade environment and international research. The second delves into strategy development (specifically across borders), the barriers to international trade, considerations around international segmentation, targeting and positioning, and the international product policy and development. The third provides students with the knowledge required when navigating international marketing. The fourth and final part brings together the lessons learnt and looks at moving forward from the development of the strategy to its implementation" -- Provided by Publisher. 198428 Export marketing South Africa 198429 Gowpall, Yathika author 198430 Cant, Michael author ddc BOOK 5815 Pontsho Maoko 5815 Pontsho Maoko 791857 791856 0 0 ddc 0 0 600 PHUML PHUML Non_Fiction 2026-01-28 0 658.84 INTE 3322830002301 2026-01-28 2026-01-28 BOOK 0 0 ddc 0 0 RIVEL RIVEL 2026-02-02 0 658.84 INTE 33228031011256 2026-02-02 2026-02-02 BOOK