02440nam a2200361 4500 3228 20260604110335.0 eng 9781913068356 Paperback RDA eng RDA rda RDA 650.1 GUPT Gupta, Suneel, author. Backable : the surprising truth behind what makes people take a chance on you / Suneel Gupta, with Carlye Adler. London Endeavour 2021 ix, 241 pages ; 24 centimeters Includes bibliographical references (pages 219-232) and index. "No one makes it alone. But there's a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma...either you have "it" or you don't. After getting rejected by every investor he pitched, Suneel Gupta had a burning question: could "it" be learned? Drawing lessons from hundreds of the world's biggest thinkers, Suneel discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his 8-year old daughter to clean her room. Inside are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar. Backable reveals how the key to success is not charisma, connections, or even your resume, but rather your ability to persuade others to take a chance on you. This groundbreaking book will show you how." -- Goodreads. Success in business Psychological aspects. Success in business. Business communication. Business communication Psychological aspects. Persuasion (Psychology) Success. Marketing. Interpersonal relations. Interpersonal communication. Interpersonal communication. fast (OCoLC)fst00977344 Interpersonal relations. Marketing. Success. Adler, Carlye, author. ddc BOOK 650.1 GUPT 170 Busisiwe Dlamini 170 Busisiwe Dlamini 799752 799751 0 0 ddc 0 0 600 WESSL WESSL GEN 2026-06-04 0 650.1 GUPT 33228031002222 2026-06-04 2026-06-04 BOOK