Wiid, J.A. Marketing research / JA Wiid and CN Diggines ; editor Chantelle Hough Louw - Fourth edition - Cape Town : Juta and Company , ©2021, 2023. - viii ; 418 pages : 24 cm ISBN: 9781485129240 (paperback) Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.83 WIID