000 03954cam a2200481 i 4500
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008 141212s2015 enka 001 0 eng
020 _a9781472572714
_qpaperback
035 _a18404539
040 _aDLC
_beng
_c3228
_erda
_dDLC
042 _apcc
050 0 0 _aNC997
_b.A83 2015
082 0 0 _a741.6
_223
084 _aDES000000
_aDES007000
_2bisacsh
100 1 _aAmbrose, Gavin.
240 1 0 _aDesign th!nking
245 1 0 _aDesign thinking for visual communication /
_cGavin Ambrose, Paul Harris.
250 _aSecond edition.
264 1 _aLondon ;
_aNew York :
_bFairchild Books, an imprint of Bloomsbury Publishihng PIc,
_c[2015]
300 _a192 pages :
_billustrations (moslty color) ;
_c23 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aBasics design
500 _aIncludes index.
505 8 _aMachine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex.
520 _a"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"--
_cProvided by publisher.
520 _a"An introductory guide to generating creative ideas and concepts for graphic designers"--
_cProvided by publisher.
650 0 _aGraphic arts.
650 0 _aGraphic design (Typography)
650 0 _aCommunication in design.
650 0 _aDesign
_vCase studies.
650 7 _aDESIGN / General.
_2bisacsh
650 7 _aDESIGN / Graphic Arts / General.
_2bisacsh
655 7 _aCase studies.
_2lcgft
_0https://id.loc.gov/authorities/genreForms/gf2017026140
700 1 _aHarris, Paul,
_d1971-
775 0 8 _iRevision of:
_aAmbrose, Gavin.
_tDesign th!nking
_dLausanne : AVA Academia, c2010
_kBasics design ; 08
_z9782940411177
_w(OCoLC)429605144
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOK
_w571
_xVeronica Machate
_y571
_zVeronica Machate
999 _c783154
_d783153