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Marketing accountability : how to measure marketing effective/

Macdonald, Malcolm

Marketing accountability : how to measure marketing effective/ Malcom MacDonald and Peter Mouncey , - Kogan Page Limited, London : 2009. - 293 pages. : colour illustrations ; 24 cm

Includes index

targeted for adults

ISBN: 9780749453862

Dewey Class. No.: 658.80072 MCDO

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