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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. Edition: Forth editionDescription: xxii, 506 pages. : illustrations. ; 24 cmISBN: 9780131469563Subject(s): Marketing -- ManagementDDC classification: 658.822 BEST
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Includes bibliographical references and index.
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