Consumer behaviour / Mornay Roberts-Lombard,M C Cant (Michael Colin), Sanjana Brijball Parumasur (Editors)
Material type:
TextLanguage: English Publication details: Claremont : Juta, 2022. Edition: 5th editionDescription: xiv, 424 pages : illustrations ; 25 cmISBN: 9781485132219 (paperback)Subject(s): Consumer behavior—South AfricaDDC classification: 658.8342 CONS Summary: "Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored."-- Publisher's description.
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PHUMULA
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600: Technology & Applied Science | General Stacks | 658.8342 CONS (Browse shelf(Opens below)) | Available | 3322830002280 |
"Consumer Behaviour 5e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made. A unique South perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer. The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored."-- Publisher's description.
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