Research methodology : business and management contexts /
Bryman, Bell, Hirschsohn, Dos Santos, Du Toit, Masenge, Van Aardt, Wagner.
- xxiii, 424 pages : illustrations ; 24 cm
Includes bibliographical references (pages 386-404) and index.
Do you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.