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Collecting qualitative data using digital methods : for business and management students / Rebecca Whiting and Katrina Pritchard.

By: Whiting, Rebecca [author.]Contributor(s): Pritchard, Katrina [author.]Material type: TextTextSeries: Mastering business research methodsPublisher: London ; Thousand Oaks, California : SAGE, 2021Copyright date: Description: 111 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: ; ; 9781526489920; Subject(s): Business -- Research -- Methodology | Management -- Research -- Methodology | Qualitative research -- Methodology | Affaires -- Recherche -- Méthodologie | Business -- Research -- Methodology | Management -- Research -- Methodology | Qualitative research -- MethodologyAdditional physical formats: Ebook version :: No titleDDC classification: 650.0721 WHIT LOC classification: |
Contents:
Introduction -- Understanding tracking and trawling -- Basic components of tracking and trawling methodology -- Conducting research online -- Examples of collecting qualitative data with digital methods -- Conclusions.
Summary: "In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research. With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to business and management masters students who choose to work with secondary data when completing their dissertations."--Provided by publisher
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Book Book RIVERSIDE REFERENCE LIBRARY
300: Social Science General Stacks 650.0721 WHIT (Browse shelf(Opens below)) Available 33228031011443

Includes bibliographical references and index.

Introduction -- Understanding tracking and trawling -- Basic components of tracking and trawling methodology -- Conducting research online -- Examples of collecting qualitative data with digital methods -- Conclusions.

"In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research. With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to business and management masters students who choose to work with secondary data when completing their dissertations."--Provided by publisher

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