000 02813cam a2200361 i 4500
001
003 OCoLC
005 20240604110040.0
008 220518s2021 sa eng d
020 _a9780190747787 (paperback)
020 _a
035 _a
040 _beng
_erda
_c3228
082 _a658.0072 RESE
245 0 0 _aResearch methodology :
_bbusiness and management contexts /
_ceditors, Alan Bryman, Emma Bell, Philip Hirschsohn ; contributors, Andeline dos Santos [and six others].
250 _a2nd edition.
264 1 _aGoodwood, Cape Town, South Africa :
_bOxford University Press Southern Africa (Pty) Limited,
_c2021.
300 _axxx, 498 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
500 _aFirst edition published, 2014.
504 _aIncludes bibliographical references and index.
505 0 _aPart 1. Introduction. The nature and process of business research -- Approaches to business research: key philosophical issues and differences -- The nature of quantitative and qualitative research -- Mixed methods research: breaking the divide between quantitative and qualitative approaches-- Part 2. Main steps in research. Project planning: research designs -- Getting started: Becoming familiar with the literature -- Formulating a research proposal: choosing a topic, reviewing the literature and developing research questions -- Ethics in business research -- Writing up research-- Part 3. Data gathering methods. Sampling -- Surveys and questionnaires -- Interviews and focus groups -- Ethnography, action research and observation -- Secondary data collection and content analysis-- Part 4. Data analysis methods. Qualitative data analysis -- Quantitative data analysis -- Appendix A. Grammar and language style -- Appendix B. Recycling in enclosed residential developments.
520 _a"Research Methodology: Business and Management Contexts 2e provides students with a clear conceptual framework for conducting research in a step-by-step manner. While the textbook is pragmatic in its approach and acknowledges the South African context, it also equips students with different research traditions and methods. The textbook - based on a widely respected international title - follows a problem-solving approach, which is suitable to current global and local business environments."--Publisher's description.
650 0 _aBusiness
_xResearch
_xMethodology.
_9186940
650 0 _aManagement
_xResearch
_xMethodology.
_9186941
700 1 _aBryman, Alan,
_eeditor.
_9160438
700 1 _aBell, Emma,
_d1968-
_eeditor.
_9186987
700 1 _aHirschsohn, Philip,
_eeditor,
_econtributor.
_9186988
700 1 _aDos Santos, Andeline,
_econtributor.
_9186989
942 _2ddc
_cBOOK
_w156
_xLettie Matukane
_y156
_zLettie Matukane
999 _c764361
_d764360