| 000 | 01420nam a2200325 4500 | ||
|---|---|---|---|
| 003 | RDA | ||
| 005 | 20250227094118.0 | ||
| 008 | RDA | ||
| 020 | _a9781869285692 | ||
| 020 | _a1869285697 | ||
| 040 |
_aRDA _bE _c3228 |
||
| 082 | 0 | 4 |
_a658.83 _222 |
| 100 |
_aCant Mike _9192085 |
||
| 245 | 0 | 0 |
_aMarketing research / _ceditor, Michael Cant ; contributors, Charlene Gerber-Nel, Daniel Nel, Theuns Kotze. |
| 250 | _a2nd ed. | ||
| 260 |
_aHatfield, Pretoria : _bVan Schaik Publishers, _c2008. |
||
| 300 |
_avii, 249 pages : _billustrations ; _c25 cm. |
||
| 490 | 1 | _aNew Africa marketing series. | |
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aIntroduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results. | |
| 534 |
_pReprint. Originally published: _cClaremont, South Africa : New Africa Books, 2005. |
||
| 650 | 0 |
_aMarketing research. _9181845 |
|
| 650 | 0 |
_aMarketing research _zSouth Africa. _9181846 |
|
| 700 | 1 |
_aCant, M. C. _q(Michael Colin), _d1957- _9181847 |
|
| 700 | 1 |
_aGerber-Nel, C. _q(Charlene) _9181848 |
|
| 700 | 1 |
_aNel, D. _q(Daniel) _9181849 |
|
| 700 | 1 |
_aKotzé, Theuns, _d1969- _9181850 |
|
| 830 | 0 |
_aNew Africa marketing series. _9181851 |
|
| 942 |
_2ddc _cBOOK _w366 _xThandeka Mbuyisa _y366 _zThandeka Mbuyisa |
||
| 999 |
_c772540 _d772539 |
||