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Fundamentals of e-marketing

SWANEPOEL, Japie 2013.

Fundamentals of e-marketing Japie Swanepoel & Cornelius Bothma. - 2nd ed. - Cape Town, South Africa: Juta, 2013. - vi, 206 pages Colour illustrations: 25 cm

Originally published as: The e of marketing.

Includes bibliographical references and index.

Adult

ISBN: 9780702 198021

Subjects--Personal Names:
SWANEPOEL JAPIE 2013.

Subjects--Corporate Names:
Juta

Subjects--Uniform Titles:
Creating success

Subjects--Chronological Terms:
Kabbala

Subjects--Topical Terms:
Communication

Subjects--Geographic Terms:
South Africa

Subjects--Facted Index Terms:
Internet marketing. On demand marketing. Telemarketing

Index Terms--Genre/Form:
Adult Non-Fiction

Index Terms--Curriculum Objective:
Marketing

Dewey Class. No.: 381 SWAN

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